Case studies are organized by the buyer problem they helped solve. Each story connects the specific Red House services to the work, the outcome and the client perspective when it is approved to share.
Challenge firstFind the business constraint that looks familiar.
Services made explicitAccount-Based Marketing, Marketing Automation and other exact service names map every case to the work.
Evidence in contextOutcomes and client perspectives stay inside the story they support.
Case-study index
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1 of 29 case studies shown
PipelineFinancial Services
Campaign ManagementIntegrated ProgramsContent Development
Cross-Selling Payment Solutions
50% response rate from top banks — 19% white paper and 9% article response rates.
OutcomeThe campaign generated a 50% response rate from top banks, resulting in several sales meetings, and a 15% response rate among target prospects. Content offers also drew engagement, with response rates of 19% for white paper downloads and 9% for article downloads.
The firm adopted the approach across episode promotion and ongoing podcast subscriptions.
OutcomeThe firm adopted our approach to promoting its operations expertise, with creative supporting both individual episode discovery and ongoing podcast subscriptions. Paid media optimization and impact measurement provided a framework for assessing performance and refining campaign activity.
Exceeded the goal of 7,000 new distributor sales professional activations.
OutcomeThe program exceeded the goal of 7,000 new DSP activations and provided our client with a structured approach to distributor recruitment and activation.
A profit-based targeting profile — plus upsell-ready clients surfaced for follow-up.
OutcomeThe analysis identified the data points — verticals, company sizes, geography — used to build a profile of like-minded companies to pursue. It also surfaced existing clients with a high likelihood of buying additional solutions, who were added to the client's upsell and cross-sell programs.
Media PlanningDigital MarketingSocial Media Strategy
Integrate Digital, Social and Behavioral Marketing for Optimal Results
Benchmarks beaten by 35% on average; 7x transactions quarter over quarter.
OutcomeMedia performance exceeded campaign benchmarks by an average of 35%; through continual optimization the campaign drove 7x more transactions on a quarter-over-quarter basis across the initial year.
8.7% response against a 4–8% expectation — plus multiple closed deals.
OutcomeThe program beat the expected 4–8% response rate with 8.7%, created multiple closed deals and pipeline opportunities, and drove “standing room only” attendance at a client-sponsored luncheon at the annual HFMA ANI event. It was recognized in the 30th Annual Healthcare AD Awards.
Selling More to Current Customers — Automation Plus Insight
30% of the annual revenue goal achieved in the first three months.
OutcomeGreatly reduced time to market, more campaigns sent, increased event attendance and product sales — and 30% of the annual revenue goal achieved in the first three months.
Social Media StrategyCampaign ManagementDigital Marketing
Drive Targeted Engagement Through Social Marketing
2.4M impressions and 40,500+ engagements at $0.08 per engagement.
OutcomeThe primary goal was awareness, but engagement followed: 2.4 million impressions produced more than 40,500 engagements — link clicks, likes, reposts, follows and replies — at a cost-per-engagement of $0.08.
Creating a Gold Standard Content Marketing Program
Hundreds of MQLs — 150+ beyond estimates — and a 2015 AVA Digital Awards Gold win.
OutcomeHundreds of marketing qualified leads, exceeding original estimates by more than 150 leads. Metrics included a 17% email open rate, 11% click-through rate, and 38% landing page conversion. The program was voted “Content Marketing Gold Winner” by the 2015 AVA Digital Awards.
The test-winning message produced double the MQLs in campaign.
OutcomeCampaign results mirrored the initial email test — the preferred message earned higher click-through rates and produced double the number of MQLs during the campaign.
100+ surveys became a brand dashboard and a brand reconciliation roadmap.
OutcomeFrom 100+ completed surveys: the client was relatively unknown as a high-level healthcare IT player but was building a corporate-level reputation; trusted at corporate and solution levels, with sub-brands as the strongest attribute. That insight drove recommendations for reconciling multiple brands — each option with benefits, risks and sales/marketing/operations impact — plus competitive opportunities to leverage for market share growth.
50 CIO interviews turned into a displacement plan the sales team kept using.
OutcomeUsing the research, the sales team mapped activity and resources to prospects as they entered the buying cycle — and the program continued over time based on meeting their initial sales goals.
Scaling Top Sales Methods Across Priority ABM Accounts
A turnkey Sales Tunnel ABM engine, delivered in 90 days and ready to run in-house.
OutcomeThe framework scaled the client's most effective sales behaviors across all priority accounts — consistency, efficiency and precision in high-value engagement. The result: a data-informed, human-inspired ABM engine aligning teams, accelerating engagement and driving growth.
109 full-value conversations, 40 MQLs and 4 elevated MQLs from 500 target hospitals.
OutcomeOf 500 target hospitals and 2,500 target contacts: 109 conversations conveying the full value proposition, 40 marketing qualified leads, and 4 elevated marketing qualified leads.
Digital MarketingCampaign ManagementMarketing AutomationData Strategy
Using Digital Intelligence to Drive Multichannel Results
500+ qualified leads in five months — seven closed deals at 4:1 ROI.
OutcomeAll four campaigns built and launched in seven weeks. In five months: 500+ qualified leads. In six months: seven closed deals at a 4:1 marketing return on investment. The engagement expanded to all businesses across North America.
10% average response — 79 MQLs and 15 new resellers onboarded.
OutcomeAverage response rate across all tactics was 10%: 79 marketing qualified leads generated and 15 new resellers onboarded. The program was so successful it was instituted as a bi-annual recruiting program.
3.7% response across 1,100 target hospitals — 45 hospitals engaged.
OutcomeOf 1,100 hospitals in focus: a 3.7% response rate representing 45 hospitals. On the success of the telehealth launch, similar launches began for medical imaging, information management and health information exchange.
Qualified meetings at 57 companies in 90 days — BMA “Best of Division” for Lead Generation.
OutcomeWithin 90 days, the program generated qualified meetings with CEOs, CFOs and VPs at 57 companies. It was also recognized as “Best of Division” for Lead Generation by the national Business Marketing Association.
10x form conversions — MQLs up from 533 to 1,583, SQLs from 96 to 380.
OutcomeAfter the first three phases of the pilot, 50% of the lead goal for the audience group was met. From phase one to phase two: a 10x increase in form conversions, MQLs up from 533 to 1,583, and SQLs up from 96 to 380.
