Using Message Testing to Predict Campaign Success

A provider of information and analysis supporting the decision-making process of businesses and governments, operating across Aerospace, Defense & Security, Automotive, Chemical, Energy, Maritime & Trade, and Technology.

Improve demand generation. The engagement started with a pilot audience and three topics believed to be relevant.

We determined which of the three topics was most suitable, created tailored messaging for three themes segmented by persona, and ran A/B message testing across five verticals (Aerospace, Automotive, Telecommunications, Maritime, Electronics & Media).

Campaign results mirrored the initial email test — the preferred message earned higher click-through rates and produced double the number of MQLs during the campaign.