Using Nurture Programs to Improve Sales Insight for Healthcare

Unaided awareness up from 39% to 46% within nine months.

Healthcare
Marketing Automation
Website Design and Development
Content Development
Campaign Management

Engagement

Using Nurture Programs to Improve Sales Insight for Healthcare

An emergency-department services company whose Knowledge Center site featured ED case studies, webinars, and an Emergency Department Financial Impact Calculator.

With competitive marketing on the rise, build awareness and increase RFP opportunities.

We built the Knowledge Center website (case studies, webinars, white papers), created the interactive ED Financial Impact Calculator benchmark tool, and ran nurture programs that kept prospects engaged until they were ready to talk.

Increased unaided awareness from 39% to 46% within 9 months.