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What Makes Healthcare IT Decision Makers Say Buy, or Bye?

The IT folks who buy — or don’t — have specific reasons. Check them before you structure your account-based marketing.

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Healthcare marketers, listen up: the people who make the buying decisions — the IT folks who buy solutions, or not — have a couple of reasons why they buy.

Check them out before you structure your account-based marketing. This infographic-led piece lays out what moves healthcare IT decision makers from “bye” to “buy.”

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