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The How, and Why, of Staying on Top of Who’s on Top
Decision-maker turnover quietly degrades your data — and your results. A competitive job market makes list hygiene a standing job.
- Blog
- 2018
The Blog
Ideas you can use.
A competitive job market should be a good thing, but it creates a challenge for marketers: the impact of decision-maker turnover on the quality of your data.
A 2018 Fierce Healthcare study found the hospital CEO turnover rate had hit the same astonishing level for the fourth year in a row. That revolving door doesn’t just degrade list quality — it degrades results, one departed decision maker at a time.
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