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eBlasts: Why They’re Better Than Banners
Banners are a cheaper way to buy leads — and a more expensive way to buy conversions. The confusion is in the conversion.
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The Blog
Ideas you can use.
Sure, banners are a cheaper way to buy leads. But they’re actually more expensive — the confusion is in the conversion.
This head-to-head comparison lays out the math: judged on cost per converted lead rather than cost per click or impression, eBlasts win. Buy the outcome, not the inventory.
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