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Are You on Message, or on Another Planet?
When success is measured in MQLs, know ahead of time whether your message is mighty or mighty weak. Message testing is the predictor — and the insurance.
- Blog
- 2016
The Blog
Ideas you can use.
These days, the measure of success can be as simple as the MQLs you develop — so it matters to know ahead of time whether your message is mighty, or mighty weak.
The best performance predictor is, predictably, also the best insurance that your rollout doesn’t flame out: test the message before the market does it for you.
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