Thought Leadership and Podcast Promotion

The world's oldest, largest and most prestigious global management consulting firm, expanding the reach of its operations thought leadership.

The firm needed digital marketing support to drive traffic to its podcast and individual episode recordings and transcripts — while encouraging podcast subscriptions.

We developed a digital marketing program encompassing audience targeting, social media strategy and creative development, supported by paid media placement, optimization and impact measurement. The creative connected the firm's expertise to pressing industry challenges, including building and operating sustainable gigafactories. For an episode exploring large-scale battery manufacturing, we paired messaging about competing industry pressures with visuals of electric vehicle battery production — making a complex operations topic tangible and giving business leaders a timely reason to listen. Prominent headlines, concise episode descriptions and clear calls to follow the podcast created a consistent visual approach, and imagery of robotics and advanced manufacturing reinforced the content's relevance to operations leaders. Each execution promoted a specific episode while positioning the broader series as a resource for understanding industry challenges and rethinking how to address them.

The firm adopted our approach to promoting its operations expertise, with creative supporting both individual episode discovery and ongoing podcast subscriptions. Paid media optimization and impact measurement provided a framework for assessing performance and refining campaign activity.