Using Content Marketing to Elevate C-Level Demand

The curator of 25% of the world's clinical and scientific content, selling patient engagement solutions into health systems.

After repositioning its patient engagement solutions, re-engage C-level executives and directors in target health systems.

We developed content elevating the need for patient engagement, built a thought leadership center (client blog posts, infographics, content aimed at health systems), and shifted focus to demand generation, upsell, and cross-sell — targeting health systems with select EHR installations.

Although the primary goals were awareness and thought leadership, the program still generated a 6% response rate.