Fill the Pipe in 90 Days — Telehealth Launch

A provider of healthcare solutions to health systems and group practices — telehealth, medical imaging and information management, health information exchange and mobile health. With a recent telehealth launch, they needed awareness, qualified leads and a pipeline to meet short-term sales goals.

A new telehealth solution and a short sales window — they needed a pipeline, fast.

We developed a multi-touch online and offline campaign to educate the clinical audience. Three waves of tactics addressed how telehealth is transforming care delivery, how it's improving patient care, and the cost-savings benefits. Customized landing pages outlined solution features and benefits and promoted downloadable assets; direct mail, email and outbound calling identified interested prospects and built the pipeline. After the three-wave campaign, two top-performing emails went out through relevant publications to keep driving site visits, downloads and awareness.

Of 1,100 hospitals in focus: a 3.7% response rate representing 45 hospitals. On the success of the telehealth launch, similar launches began for medical imaging, information management and health information exchange.